Rebranding Project: Hunt & Gather Home

We recently completed a redesign of the branding for Hunt & Gather Home, a Historic Preservation and Design Consultation business in Alexandria, Louisiana. Fellow Southerner and business owner, Meg Lord, the visionary behind Hunt & Gather was a dream to work with. We saw eye to eye on her project right away. She wanted something fresh and clean that still maintained the old world charm that she works so hard to preserve in the homes that she helps restore.

The New Logo! The “After”. We were inspired by vintage, interlocking monograms, and added a small keyhole in the middle of hers, so that even the monogram standing alone would convey that she was in the home design business.

…which is a re-do of this logo, Meg’s original.

The ‘Before’. A logo should talk and tell a potential client more about your business. This one did not speak historic preservation.

We began the process by putting together this moodboard with the help of Meg. Old world and cozy with a mix of inviting warm and cool colors.

A stacked version of the logo that shows off the deep blue-green, and two submarks designed to emphasize the key theme found in the main logo.

A sketch we did of her store front, to show a real world application of the new monogram.…

…which can be seen more closely here, including her tagline.

A tag for her vintage finds! Meg is also always on the hunt for neat pieces to put into client’s homes or to sell to other vintage lovers.

Meg’s list of credentials is amazing. She has her Masters of Fine Arts in Historic Preservation and a Masters of Art in Architectural History — the real deal! We were honored to be able to provide her with a logo that spoke to her talent. Do please look her up if you are in the Louisiana area and in need of consultation on an old home purchase!

And, as always, if you are looking for us to re-brand your business or create a logo for a fresh one. Contact us here!

Leave a Reply Cancel reply